THE HIGH PERFORMANCE PLAYBOOK
A weekly newsletter for founders, leaders, and top
performers who demand more.
This isn’t motivation fluff. This is strategy, psychology, and systems for people who actually do the work.
Stop Consuming. Start Executing.
The world is full of content. Podcasts, posts, courses, noise. What you need isn’t more information—it’s the right frameworks, at the right time, built for execution.
The High Performance Playbook delivers exactly that. Every week, you’ll get battle-tested insights used by:
- Elite operators
- Investors
- Entrepreneurs
- Athletes
To build discipline, scale their impact, and
win on repeat.
What
You’ll Get
Tactical Frameworks
for mindset, execution, leadership, and growth
Peak Performance Tools
used by world-class performers
Hard-hitting Insights
On business, health, wealth, and legacy
Zero-fluff
just signal, no noise
You’ll also
get access to
Exclusive early access to interviews, coaching tools, and private content.
First looks at new product drops, events, and masterminds
This Is For You If
- You’re building something that matters—and you want to lead it with discipline
- You’ve hit a plateau and want to break through with strategic, high-leverage habits
- You believe performance is a lifestyle—not a phase
- You’d rather be world-class than popular
- This is the field manual for elite operators. If you're playing the long game, we’re speaking your language.
About Austin L. Wright
Unconventional Success. Unstoppable Growth.
Most people play business on easy mode. I prefer building, scaling, and investing in companies that move the needle. My primary focus is on all things health and wellness – from my fitness clubs to my sports performance and recovery business, to my angel investments in startups – my focus is simple: growth, profitability, and long-term wealth creation. And here’s the hard part – doing all this while staying in top physical shape and being a great family man and father.
I’ve built and owned multiple businesses across industries, including:
01.
A portfolio of Franchised Fitness clubs in Southern California and Florida, creating scalable fitness businesses and helping tens of thousands of people improve their lives.
02.
Renew Performance Center in Pasadena, CA—a first of its kind biohacking and performance recovery business.
03.
An CPG e-commerce empire, scaling with innovative marketing, high-margins, and a hyper-growth-focused team, we’ve built (and sold) multiple 7 and 8-figure brands
04.
A real estate portfolio spanning residential and commercial assets, optimized for cash flow and appreciation.
What I Believe
- I don’t believe in average. I see mediocrity as failure. I believe in optimizing everything—business, fitness, wealth, relationships, and mindset—to perform at the highest level. Whether it's structuring high-ROI investments, scaling companies to maximize EBITDA, or helping other entrepreneurs break through their plateaus, I focus on execution over excuses.
- God gave each one of us unique talents and abilities, and 99% of people on the planet do not take full advantage of the gifts they have. Why is that?
- The vast majority of people don't have a coach to give them a roadmap, discipline, motivation, and the daily habits required to reach the top.
- My mission is to grow and scale businesses that help people better their lives while also creating generational wealth for my family, team, and partners, and to empower other high-achievers to do the same.
What’s Next?
- Giving Back - After 20 years in business, multiple companies scaled, and numerous exits, I've decided to package my unique knowledge and experience into something that can be shared with others. If you're a busy executive or founder, a parent trying to balance a growing career and growing child, or just someone who wants to take their fitness or their finances to the next level, my goal is to add tremendous value to your life by sharing what has worked for me.
- Expanding my real estate, private equity, and angel investments, focusing on high-value opportunities in eCommerce, health & wellness, private equity, crypto, and alternative assets.
- Continuing to dominate in the fitness, health, and e-commerce space, leveraging the systems, growth strategies, and playbook that I’ve refined over the last decade.
-
Whether your focus is to get in the best shape of your life, start a new business or side hustle, or invest and grow wealth like the 1%
(or all of the above), I have a framework and a proven system that has worked for me and countless others, and I’ve packaged it into an easy to follow program with clear, actionable steps, and accountability.
Let’s connect and build the best version of YOU possible. Reach out here.
High Performance Playbook – Weekly Newsletter
Mindset & Psychology
The Mental Model of the 1% – How top performers think differently from everyone else.
The Confidence Formula – Building unshakable self-belief, even in high-stakes environments
How to Make Decisions Like a Billionaire – Mental shortcuts and heuristics for high-stakes decision-making.
Escaping the Overachiever’s Trap – Why success can feel empty and how to redefine fulfillment.
The Dopamine Discipline – Mastering your brain’s reward system to stay ultra-productive.
Productivity & Time Mastery
The $10,000 Per Hour Rule – How to structure your time for maximum ROI.
The Deep Work Playbook – How to train your brain for elite-level focus.
Why To-Do Lists Are Killing Your Productivity What to do instead.
How to Build a Personal Operating System – Systems thinking for high performers.
Ruthless Prioritization: The Art of Saying No Without Guilt
Business & Wealth Creation
The Fastest Path to $1M – Business models that scale and how to pick the right one.
How I Built, Scaled & Sold a $20M Brand – Key takeaways and mistakes to avoid.
The Psychology of Wealth How ultra-rich thinkers operate differently with money.
How to Spot Unfair Advantages in Business – Using leverage to dominate any market.
The Power of Asymmetric Bets – High-reward, low-risk moves that separate top performers from everyone else.
Health, Fitness & Longevity
The CEO Body Blueprint – How to stay fit while running a high-growth business.
The Science of High-Performance Sleep – Optimizing rest for maximum cognitive output.
Why Energy Management is More Important Than Time Management
The Biohacker’s Guide to Peak Mental & Physical Performance
Longevity Secrets from the World’s Healthiest 1%
Relationships & Social Capital
How to Build a Billion-Dollar Network – The right way to connect with high-value people.
The Art of Influence – How to be persuasive without being manipulative.
How to Win the Game of Status Without Losing Yourself
The Science of Charisma & Magnetic Presence – How to make people want to follow you.
Why Your Inner Circle Will Make or Break You – And how to upgrade it.
Each week, we’ll break down high-performance tactics that you can apply immediately—without fluff, without theory, just real-world execution.
Stay tuned for the first edition of the High Performance Playbook!
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